Assessment 3 Essay Example | Topics and Well Written Essays - 2000 words - 1

Assessment 3 - Essay ExampleBoth sets of findings were evaluated using perceptual maps. High taste will reflect the full(prenominal) quality and high entertainment is intended to serve as an excitement factor besides communicability to help maintain high customer satisfaction. Initially, the likely early adopters will be targeted specifically to ensure a successful start. Their traits atomic number 18 also identified in the report, and the brand name is justified. Recommendations are then given to address a number of potential issues that may arise and in anticipation of opportunities for learning.This report details the business launch strategy for the point of intersection identified in sagacity 2 collectively referred to by the Conversations brand name. The ideas gathered earlier are now developed into a virtual product ready for launching. The aim is to ready an enhanced understanding of all the elements necessary to make the launch successful and to ensure that this succes s transpires. This strategy could have been approached by means of a product launch checklist but this does not always prove to be effective (Daniels, n.d.). Therefore the goals, readiness and constraints are presented in the form of this report.In consideration are the areas (in terms of product qualities) in which demand can most likely be created, the potential competitive advantage, the target market, and suitable product characteristics. The positioning control is also defined, and the chosen brand name is justified. The following areas are therefore covered in this reportRecommendations are also made to deal with possible problems arising. The detailed planning could then ease the task of strategic marketing to ensure the launch is successful and that Conversations becomes a well-established brand in Australia. The marketing strategy usually poses the most significant challenge for all types of companies (Jain & Haley, 2009 27), so the usefulness of this report extends beyond simply